common LAW

For Common LAW, I collaborated on art direction, production, videography, and modeling to bring a four-look couture collection to life. Working closely with designer Luke Wallace, founder of LAW, the campaign centers on Common LAW—his interpretation of everyday wear reframed through a more experimental, sculptural lens.

The visuals balance precision with ease, highlighting how the collection transforms familiar silhouettes into something more intentional and expressive. Through a mix of motion and stills, the project positions Common LAW as a study in reimagined basics—couture rooted in the rhythms of daily life, shaped by craftsmanship and character.