NEW YORK, US

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Crescendo

Crescendo

FAST FW'24

FAST FW'24

Direction, Casting & Styling

2024

FAST

Crescendo is a styling project created for FAST Mag's 2024 Issue, exploring the visual and structural possibilities of layering. I developed four looks for both male and female models, building each one from minimalist foundations to fully realized maximalist compositions. The progression became a study in texture, proportion, and rhythm—how clothing can accumulate, shift, and transform as layers interact.

Photographed as a series, the project frames layering as both technique and narrative, using each look to trace a gradual rise in complexity. Created within Berkeley’s student-led fashion magazine ecosystem, Crescendo stands as an exercise in editorial experimentation and controlled escalation—quiet to bold, simple to ornate.

Credits

Direction / Styling: Juan Lucas McCarthy
Videography: Milla Heckler & Juan Lucas McCarthy
Editing: Milla Heckler
Talent: Milla Heckler & Dash Swinfard

Malabar New York

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Work

Work

Malabar New York

Next

Next

▶▶▶

Work

Work

Malabar New York

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Next

▶▶▶

Work

Work

  • NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

    NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

Don’t hesitate to get in touch if you’re interested in talking about your project or obtaining a copy of my portfolio presentation.

Juanlucasmcrthy

@gmail.com

©2025 New York, US

  • NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

    NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

  • NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

    NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

Don’t hesitate to get in touch if you’re interested in talking about your project or obtaining a copy of my portfolio presentation.

Juanlucasmcrthy

@gmail.com

©2025 New York, US

  • NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

    NEW YORK • BERKELEY • PARIS • LONDON • WORLDWIDE

Don’t hesitate to get in touch if you’re interested in talking about your project or obtaining a copy of my portfolio presentation.

Juanlucasmcrthy

@gmail.com

©2025 New York, US