Berkeley Design Collective

Berkeley Design Collective (BDC) was founded in 2024, by my Co-Founder Luke Wallace and I. The business was focused on redefining college apparel by authentically representing the diversity, culture, and creativity of the UC Berkeley community through innovative and inclusive design.

My work with BDC spans creative direction, production, and community partnerships—from SUPERB and FAST Cal to Cal Athletics, where projects with Basketball, Football, Track & Field, and Cheer have centered the people and spirit behind the teams. Collaborations with 1824, Hub Bancroft, and Yerba Mate extend that narrative into the wider Bay Area, allowing the brand to exist both within and beyond campus.

Through pop-ups across Berkeley—Sproul Plaza, student events, game days—we’ve built a community entirely through presence and word of mouth. Five consecutive sellouts later, what started as a curiosity has grown into a shared culture shaped by students, for students.