
Direction, Videography & Production
2025
AfterQuery
For AfterQuery’s Expert Platform launch, I directed, produced, and filmed a campaign centered on the people who bring the product to life. Shot across the city, the film follows four professionals from different worlds—a student, a finance professional, a creative, and a fitness enthusiast—each connected by a shared thread: using AfterQuery to help finance the rhythm of their lives.
AfterQuery Experts is built around the idea of bringing industry leaders into the workflow of AI, assigning real-world expertise to shape and train evolving algorithms. The campaign reflects that premise through character-driven storytelling, using everyday scenes and movement to highlight how the platform integrates into distinct lifestyles. The final piece positions the Expert Platform as both a practical tool and a bridge between human knowledge and emerging technology.
Credits
Direction, Production & Videography: Juan Lucas McCarthy
AD: Jasper Mebane
Post Production: Taber daCosta
Talent: Sammy Moss, Benjamin Dunn, Jennifer Fang, Charlie Townsend






